Youtube Influencer Statistics

Introduction

YouTube has grown to become a massive platform with over 2 billion monthly active users. The platform has become one of the most popular and influential platforms for content creators, and it is no surprise that it has become a hub for influencers.
Influencers are individuals who create content that resonates with their audience, and they have become an essential part of marketing strategies for many brands. With YouTube influencer marketing, brands can tap into the huge audience that these influencers have amassed and leverage their influence to promote their products or services.In this article, we will explore some of the latest YouTube influencer statistics that demonstrate the platform’s popularity and influence.

1. YouTube is the most popular social media platform among teenagers.

According to a recent study, YouTube is the most popular social media platform among teenagers, with 85% of teens aged 13-17 saying they use the platform. This is higher than any other social media platform, including Instagram, Snapchat, and Facebook.
This statistic is particularly relevant for brands targeting younger audiences. It highlights the importance of creating engaging content on YouTube and partnering with influencers who have a strong following among teens.

2. Influencer marketing is a billion-dollar industry.

According to a recent report, the influencer marketing industry is estimated to be worth around $13.8 billion in 2021. This demonstrates the growing importance of influencer marketing and the impact that influencers can have on a brand’s marketing strategy.

As part of this industry, YouTube influencers are some of the most in-demand influencers, given the platform’s popularity and reach. This has resulted in many influencers earning significant amounts of money through brand partnerships and sponsorships.

3. Beauty and fashion are the most popular influencer niches.

Beauty and fashion are the two most popular niches for YouTube influencers. According to a recent survey, around 70% of influencers on YouTube focus on beauty and fashion-related content.

This is likely because these niches lend themselves well to visual content, and they are highly popular among YouTube’s audience. For brands in the beauty and fashion industries, partnering with YouTube influencers can be a highly effective way to reach their target audience.

4. Micro-influencers have a higher engagement rate than macro-influencers.

Micro-influencers are influencers with smaller followings (usually between 10,000 and 50,000 followers), while macro-influencers have much larger followings (usually over 500,000 followers).
While macro-influencers have a larger reach, research suggests that micro-influencers tend to have a higher engagement rate. This is likely because micro-influencers have a more niche following, and their content is often more targeted and specific to their audience’s interests.

For brands looking to partner with YouTube influencers, it is worth considering the benefits of working with micro-influencers who may have a smaller reach but a more engaged following.

5. The majority of YouTube views come from mobile devices.

In 2020, around 70% of YouTube views came from mobile devices. This highlights the importance of creating content that is optimized for mobile devices, such as vertical videos.

It is also worth noting that mobile users tend to consume content differently from desktop users. For example, they are more likely to watch shorter videos, so brands should consider this when creating content for YouTube.

6. YouTube influencers can have a significant impact on purchase decisions.

Research suggests that YouTube influencers can have a significant impact on their audience’s purchase decisions. A recent survey found that around 60% of YouTube viewers have made a purchase based on a YouTube influencer’s recommendation.

This highlights the importance of partnering with influencers who align with your brand values and have an engaged following that trusts their opinions.

In conclusion, YouTube influencer marketing is a growing industry that offers brands the opportunity to tap into a massive audience