Influencer Youtube Thailand

Influencers

In recent years, the rise of social media has given birth to a new form of celebrity: the influencer. Influencers are individuals who have built a large following on social media platforms and have the power to influence their followers’ decisions and opinions. One country where the influencer phenomenon has exploded is Thailand, particularly on YouTube.

YouTube

YouTube is the world’s largest video-sharing platform, and it has a significant presence in Thailand. According to a report by Hootsuite and We Are Social, there are over 56 million active internet users in Thailand, with more than 85% of them using social media. Furthermore, YouTube is the most popular social media platform in Thailand, with over 57 million monthly active users.
Thailand’s influencer scene is incredibly diverse, with influencers from various niches such as beauty, lifestyle, food, and travel. These influencers create content in Thai, and their reach extends beyond Thailand’s borders, with many influencers having a significant following in other Southeast Asian countries.

Thai influencers

Praew Kanitkul

One of the most successful Thai influencers on YouTube is Praew Kanitkul. Praew is a beauty influencer with over 7 million subscribers on YouTube. She has built her brand by creating makeup tutorials, product reviews, and beauty tips. Her content resonates with her audience, and she has become a trusted source of beauty advice for many of her viewers.

JSL Global Media

Another successful Thai influencer on YouTube is JSL Global Media. JSL Global Media is a company that creates content for YouTube, and they have built a significant following by producing high-quality content in various niches such as food, travel, and lifestyle. Their most popular channel is called “Krua Khao Khai Thai,” which translates to “The Thai Chicken Rice Kitchen.” This channel features cooking tutorials and recipes for traditional Thai dishes. The channel has over 8 million subscribers and has become a go-to source for Thai cuisine.
In addition to beauty and food influencers, Thailand also has a thriving travel influencer scene. One of the most successful travel influencers on YouTube is Mark Wiens. Mark is an American-born Thai YouTuber who has built a significant following by documenting his travels around the world, with a focus on food. He has over 6 million subscribers on YouTube and has become a trusted source of travel advice for many of his viewers.

micro-influencers

Thailand’s influencer scene has also seen a rise in micro-influencers. Micro-influencers are individuals with a smaller following but have a highly engaged audience. These influencers often focus on a specific niche and create content that is highly targeted to their audience. One successful micro-influencer in Thailand is Ploychompoo, who has built a following by creating content focused on fashion and lifestyle. She has over 250,000 subscribers on YouTube and has become a trusted source of fashion advice for many of her viewers.

reasons for success

One of the reasons why Thailand has such a thriving influencer scene is the country’s strong social media culture. Thai people are highly active on social media platforms, and they enjoy consuming content that is created by individuals rather than traditional media outlets. This has created a space for influencers to thrive and build their brands.
Another reason why Thailand’s influencer scene is so successful is the country’s strong sense of community. Thai people are highly supportive of each other, and this extends to the influencer community. Influencers in Thailand often collaborate with each other and promote each other’s content, creating a sense of community that is not often seen in other countries.

conclusion

In conclusion, Thailand’s influencer scene is incredibly diverse, with influencers from various niches creating content that resonates with their audience. Thai people’s strong social media culture and sense of community have created an environment where influencers can thrive and build their brands.