Influencer Updates AU TikTok

Introduction

TikTok has taken the world by storm, and it’s no secret that the platform’s popularity has skyrocketed in recent years. With its short-form videos, catchy music, and user-friendly interface, it has become the go-to app for many users looking to share their creative talents or just have a little fun. However, it’s not just regular users that have taken notice of TikTok’s potential. Influencers have also found a home on the platform, using it to connect with their followers and grow their brand. In this article, we’ll take a look at some of the latest influencer updates on AU TikTok that influencers should be aware of.

1. Creator Fund

One of the biggest updates for TikTok influencers is the introduction of the Creator Fund. This fund is designed to help creators earn money from their content, with TikTok pledging to invest $1 billion in the fund over the next three years. To be eligible for the Creator Fund, creators need to have at least 100,000 followers, be 18 years or older, and meet other requirements, such as posting regularly and adhering to TikTok’s community guidelines.
Once a creator is approved for the Creator Fund, they will receive payment based on a number of factors, including the number of views their content receives and the engagement it generates. While the Creator Fund is not a guaranteed source of income, it does provide a way for creators to monetize their content and potentially earn a living from their TikTok presence.

2. Live Streams

Another feature that TikTok has introduced that is particularly useful for influencers is live streaming. Live streams allow creators to connect with their followers in real-time, providing a unique opportunity to engage with their audience and answer questions. To start a live stream, creators need to have at least 1,000 followers and be at least 16 years old.

During a live stream, creators can receive gifts from their followers, which can be exchanged for real money. Creators can also use live streams to promote products, services, or events, making them a valuable tool for influencers looking to monetize their TikTok presence.

3. Branded Content

TikTok has also introduced a feature that allows creators to tag branded content in their videos. This feature is particularly useful for influencers who are working with brands or companies, as it allows them to disclose that their content is sponsored while also making it easier for viewers to learn more about the products or services being promoted.

To tag branded content, creators need to follow certain guidelines and rules, such as disclosing that the content is sponsored and not using tags that are misleading or inaccurate. By using this feature, influencers can ensure that their content is transparent and compliant with TikTok’s guidelines.

4. Increased Video Length

In 2020, TikTok increased the maximum length of videos from 15 seconds to 60 seconds. This update was particularly useful for creators who wanted to share longer-form content or showcase their talents in more detail. Longer videos also allow influencers to provide more value to their followers, whether it’s by sharing tutorials, behind-the-scenes footage, or product reviews.

5. Algorithm Changes

Finally, TikTok has made some changes to its algorithm in recent months, which can impact how content is shared and discovered on the platform. One of the biggest changes is the introduction of a new “Duet” feature, which allows users to create videos that interact with existing content. This feature can be particularly useful for influencers who want to collaborate with other creators or engage with their audience in new ways.

TikTok has also introduced changes to its “For You” page algorithm, which is where many users discover new content on the platform. The new algorithm takes into account factors such as a user’s interests, behavior, and device.