The Power of Influencer Marketing
Influencer marketing news is now a big deal. Thanks to social media and influencers’ popularity, big and small businesses are using these online stars to sell their products and services. This article will tell you what’s new in influencer marketing.
New Rules for Influencers
One significant change in influencer marketing is new rules. When influencers started to become popular, some didn’t tell their followers when they were paid to promote a product.
Rules from the FTC and ASA
In the United States, the Federal Trade Commission (FTC) says influencers have to tell their followers if they’re paid to promote a product. If they don’t, they could get in trouble. The United Kingdom has similar Advertising Standards Authority (ASA) rules.
How Influencers Feel About the Rules
Some influencers think these rules are too harsh. But many others believe they are necessary to keep things fair and honest with their followers.
The Growth of Micro-Influencers
Another big trend is the rise of micro-influencers.
What are Micro-Influencers?
Unlike famous influencers with millions of followers, micro-influencers have a smaller but very loyal following, usually between 1,000 and 100,000.
Why Businesses Like Micro-Influencers
Businesses like working with micro-influencers because they seem more natural and friendly. Plus, they cost less to work with, which is excellent for smaller businesses or new companies.
More Businesses Using Micro-Influencers
A survey from AspireIQ found that almost 9 out of 10 businesses now work with micro-influencers. This trend will continue as more businesses see the benefits of working with these smaller influencers.
Influencer Marketplaces: A Helpful Tool
The rise of influencer marketplaces is another significant trend.
How Influencer Marketplaces Work
These websites help businesses find the right influencers to work with. They offer tools to help find influencers, manage campaigns, and see their campaigns’ success.
Some Good Influencer Marketplaces
Some of the most popular influencer marketplaces include AspireIQ, Influencer. Co, and Upfluence. These websites are expected to become even more critical in the future.
The Popularity of Video Content
Finally, the use of video content is becoming prevalent.
Why Influencers Like Video Platforms
Influencers love to use platforms like YouTube and TikTok. A survey found that most influencers use YouTube to share their content, while 74% use TikTok. Instagram is still very popular as well.
Why Viewers Like Video Content
Viewers also love video content. Research shows that people are more likely to interact with video content than other types of content. This trend will continue as more influencers and brands use video content in their marketing strategies.
Conclusion
The world of influencer marketing is constantly changing. It’s an exciting industry, from new rules and the rise of micro-influencers to influencer marketplaces and the popularity of video content.
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