Influencer Marketing Examples

Influencer Marketing Examples

Influencer marketing has become an increasingly popular way for brands to reach their target audience and promote their products or services. This type of marketing involves partnering with social media influencers, who have large and engaged followings, to endorse products to their followers. In this article, we will take a look at some of the most successful influencer marketing examples from recent years.

1. H&M x Instagram Influencers

H&M, a well-known clothing brand, partnered with various Instagram influencers to promote their new fall collection. The influencers were asked to create posts showcasing their favorite pieces from the collection and share them with their followers. This resulted in a huge increase in engagement and sales for H&M, as the influencers’ followers were more likely to purchase items recommended by people they trust.

2. Glossier x Into the Gloss

Glossier, a beauty brand, partnered with Into the Gloss, a popular beauty blog, to promote their products. Into the Gloss founder, Emily Weiss, shared her personal experience with Glossier’s products on her blog, which helped to build trust and credibility with her followers. This partnership resulted in a significant increase in sales for Glossier, and the brand has since become a household name in the beauty industry.

3. Nike x Colin Kaepernick

In 2018, Nike partnered with former NFL quarterback Colin Kaepernick for their “Just Do It” campaign. Kaepernick had been out of the NFL for two years and had become a controversial figure for his protests against police brutality during the national anthem. However, Nike’s decision to feature him in their campaign was seen as a bold and impactful move. The campaign received widespread media coverage and was highly successful, with Nike’s online sales increasing by 31% in the days following the launch.

4. Old Spice x Isaiah Mustafa

Old Spice’s “The Man Your Man Could Smell Like” campaign featuring actor Isaiah Mustafa was a viral sensation when it launched in 2010. The campaign was highly successful in reaching a younger, male audience and helped to rebrand Old Spice as a modern and relevant brand. Mustafa’s comedic timing and charm were a huge hit with viewers, and the campaign resulted in a significant increase in sales for the brand.

5. Coca-Cola x Selena Gomez

Coca-Cola partnered with singer and actress Selena Gomez to promote their “Share a Coke” campaign. Gomez shared photos of herself drinking Coca-Cola with her fans on social media and encouraged them to participate in the campaign by sharing photos of their own personalized Coke bottles. The campaign was highly successful, with Coca-Cola seeing a 2% increase in sales and over 500,000 social media posts using the #shareacoke hashtag.

6. Airbnb x Instagram Influencers

Airbnb has partnered with various Instagram influencers to promote their platform over the years. One of their most successful campaigns was with Instagram influencer Arielle Charnas, who shared photos of herself staying at an Airbnb in the Hamptons with her family. The campaign was highly successful, with Airbnb seeing a 25% increase in bookings in the Hamptons following the campaign.

7. Daniel Wellington x Instagram Influencers

Watch brand Daniel Wellington has built its entire marketing strategy around influencer partnerships. The brand has partnered with thousands of Instagram influencers over the years, who promote the watches to their followers. This has resulted in a huge increase in brand awareness and sales for the company, with Daniel Wellington becoming one of the most popular watch brands on social media.

8. Chipotle x TikTok Influencers

Chipotle partnered with various TikTok influencers to promote their new “Lifestyle Bowls” in 2019. The influencers were asked to create videos showcasing their favorite bowls and share them with their followers.