The beauty community
The beauty community has always been a dynamic and ever-evolving space, with influencers and makeup artists constantly pushing the boundaries of creativity and innovation. In 2020, a reality show titled “James Charles Instant Influencer” edit took the beauty world by storm, gaining widespread attention and sparking conversations about the impact of social media influencers and the power of editing in the digital age.
makeup artist and beauty influencer
Hosted by renowned makeup artist and beauty influencer James Charles, “Instant Influencer” was a YouTube original series that aired in April 2020. The show featured a competition format, where aspiring makeup artists competed in various challenges to win the title of “Instant Influencer” and a prize of $50,000. However, what garnered significant attention was the use of editing in the show, which raised questions about the authenticity of reality television and the beauty industry.
aspects
One of the main aspects that stood out in the show was the editing process. As with most reality shows, “Instant Influencer” relied on editing to create a compelling narrative and capture the viewers’ attention. The show was meticulously edited to highlight the contestants’ journey, their emotions, and the drama that unfolded during the challenges. Each episode was carefully crafted to create suspense, drama, and excitement, with strategic editing techniques used to enhance the storytelling.
The editing
The editing in “Instant Influencer” was particularly evident during the elimination process. Contestants faced elimination at the end of each challenge, and the dramatic moments leading up to the announcement were heavily edited to create tension and anticipation. Close-up shots of the contestants’ faces, dramatic background music, and suspenseful pauses were all used to heighten the emotional impact of the elimination process. These editing techniques were employed to engage the audience and keep them hooked throughout the show.
aspect
Another significant aspect of the editing in “Instant Influencer” was the portrayal of the contestants’ personalities. Reality shows often rely on editing to create distinct character arcs and storylines for the contestants, and “Instant Influencer” was no exception. Contestants were portrayed as either heroes or villains, with their personalities amplified or exaggerated through editing. For instance, some contestants were portrayed as overly confident or arrogant, while others were depicted as underdogs or struggling with self-doubt. These characterizations were crafted through selective editing and served to create compelling storylines and generate drama, which is a common tactic used in reality television.
use of editing
The use of editing in “Instant Influencer” also extended to the depiction of the challenges. Makeup challenges were edited to create a sense of urgency and excitement, with fast-paced cuts, dynamic camera angles, and upbeat music. The editing techniques used during the challenges created a visually stimulating experience for viewers, capturing the creativity and talent of the contestants.
However, the use of editing in “Instant Influencer” also sparked controversy and criticism. Some viewers and critics argued that the show’s heavy reliance on editing raised questions about its authenticity and fairness. They argued that the editing techniques used in the show created a distorted perception of reality, and the portrayal of the contestants may not have been entirely accurate. Critics pointed out that the strategic editing could manipulate the audience’s perception of the contestants, leading to misconceptions about their skills, personality, and overall performance.
criticism
Additionally, the show was also criticized for the lack of diversity among the contestants. Many viewers and critics pointed out that the cast of “Instant Influencer” was predominantly white, with limited representation of people of color. This raised questions about inclusivity and representation in the beauty industry, as well as the casting process for reality shows.
In response to the criticism, James Charles and the production team of “Instant Influencer” addressed the editing concerns and defended the authenticity of the show. They acknowledged the use of editing as a creative tool to tell a compelling story, but also emphasized that the contestants’ performances were not edited.
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