Instagram Influencer Clothing Brands

Instagram has become a hub for fashion and style influencers who showcase their wardrobes and promote clothing brands to their millions of followers. As a result, many influencers have started launching their own clothing brands, capitalizing on their massive social media following and influence. In this article, we will explore some of the most popular Instagram influencer clothing brands and what makes them stand out.

Most popular Instagram influencer clothing brands

1. Aimee Song’s Song of Style

With over 5 million followers on Instagram, Aimee Song is one of the most successful fashion influencers in the industry. She launched her clothing brand, Song of Style, in 2014 and it has since become a fan favorite. The brand is known for its trendy and affordable pieces that are perfect for everyday wear. From cozy knitwear to chic blazers and denim, Song of Style offers a range of options for women of all ages and sizes.

Sustainability as an Instagram influencer clothing brand

What sets Song of Style apart from other influencer clothing brands is its focus on sustainability. The brand uses eco-friendly materials and production methods to minimize its impact on the environment. In addition, Song of Style is dedicated to giving back to the community, with a portion of the brand’s profits going toward various charitable causes.

2. Danielle Bernstein’s WeWoreWhat

Danielle Bernstein is another successful fashion influencer with a massive following on Instagram. She launched her clothing brand, WeWoreWhat, in 2016 and it quickly gained popularity for its trendy and unique pieces. WeWoreWhat is known for its bold prints, statement pieces, and flattering silhouettes that are perfect for making a statement.

One of the things that set WeWoreWhat apart from other influencer clothing brands is its size-inclusive range. The brand offers sizes ranging from XXS to 3X, ensuring that women of all shapes and sizes can find pieces that fit them perfectly. In addition, WeWoreWhat is dedicated to ethical production methods and uses sustainable materials to reduce its impact on the environment.

3. Chriselle Lim’s Bmo Label

Chriselle Lim is a fashion and lifestyle influencer who launched her own clothing brand, Bmo Label, in 2020. Bmo Label is a children’s clothing brand that focuses on comfort, versatility, and style. The brand offers a range of pieces for children of all ages, from newborns to toddlers and beyond.

What sets Bmo Label apart from other children’s clothing brands is its emphasis on sustainability and ethical production methods. The brand uses organic and sustainable materials, such as bamboo and cotton, to create its clothing. In addition, Bmo Label is committed to giving back to the community, with a portion of its profits going toward various charitable causes.

4. Emily Schuman’s Cupcakes and Cashmere

Emily Schuman is a lifestyle influencer who launched her own clothing brand, Cupcakes and Cashmere, in 2015. The brand offers a range of stylish and versatile pieces, including dresses, tops, and outerwear. Also, Cupcakes and Cashmere are known for their feminine and playful aesthetic, with lots of pastel colors and floral prints.

Instagram Influencer Clothing Brands: Size-Inclusive Range

One of the things that set Cupcakes and Cashmere apart from other Instagram Influencer Clothing Brands is its size-inclusive range. The brand offers sizes ranging from XXS to XXL, ensuring that women of all shapes and sizes can find pieces that fit them perfectly. In addition, Cupcakes and Cashmere use sustainable and ethical production methods, using eco-friendly materials and minimizing waste wherever possible.

5. Blair Eadie’s Halogen x Atlantic-Pacific

Blair Eadie is a fashion and lifestyle influencer who launched her own clothing brand, Halogen x Atlantic-Pacific, in 2019. The brand is a collaboration between Eadie and the department store Nordstrom’s in-house.