Instagram Influencer Analytics Free

Instagram is one of the most popular social media platforms in the world, with over 1 billion active monthly users. As a result, it has become a prime platform for influencer marketing. Brands and businesses are increasingly looking to partner with influencers on Instagram to promote their products or services to a wide and engaged audience. However, with so many influencers on the platform, it can be challenging to identify the right influencers to work with. This is where Instagram influencer analytics come in. Instagram influencer analytics provide insights into an influencer’s audience, engagement rates, and other key metrics that brands can use to evaluate the effectiveness of influencer campaigns. In this article, we will explore some of the best Instagram influencer analytics free tools that are available.

1. Instagram Insights

Instagram Insights is the platform’s built-in analytics tool that provides users with information about their followers and posts’ performance. While it is primarily designed for personal accounts, it can still be useful for influencers to gain insights into their audience.
Instagram Insights provides influencers with data on their posts’ reach, impressions, and engagement metrics such as likes, comments, and shares. Additionally, it provides demographic data on followers such as age, gender, and location.

2. HypeAuditor

HypeAuditor is a free influencer analytics tool that provides a comprehensive analysis of an influencer’s Instagram account. It provides insights into an influencer’s audience demographics, engagement rate, follower growth, and authenticity score.
HypeAuditor’s authenticity score is particularly useful for brands as it evaluates an influencer’s follower count, engagement rate, and other metrics to determine the likelihood of fake followers or engagement. This helps brands to identify influencers with genuine and engaged audiences.

3. Social Blade

Social Blade is a free social media analytics tool that provides insights into an influencer’s followers, engagement, and growth. It provides data on an influencer’s follower count, daily growth rate, and engagement metrics such as likes and comments.
Social Blade also provides insights into an influencer’s performance over time, allowing brands to track an influencer’s growth and engagement metrics over a specified period. This information can help brands to identify influencers with consistent and engaged audiences.

4. IG Audit

IG Audit is a free tool that evaluates the authenticity of an influencer’s Instagram account. It analyzes an influencer’s followers and engagement metrics to determine the likelihood of fake followers or engagement.
IG Audit provides an authenticity score that helps brands to identify influencers with genuine and engaged audiences. Additionally, it provides a breakdown of an influencer’s follower demographics, including age, gender, and location.

5. Phlanx

Phlanx is a free influencer marketing platform that provides insights into an influencer’s engagement rate, follower demographics, and authenticity score. It also provides data on an influencer’s reach, impressions, and engagement metrics such as likes, comments, and shares.
Phlanx’s authenticity score evaluates an influencer’s follower count, engagement rate, and other metrics to determine the likelihood of fake followers or engagement. This helps brands to identify influencers with genuine and engaged audiences.

Conclusion

In conclusion, Instagram influencer analytics are essential for brands looking to identify the right influencers to work with. They provide valuable insights into an influencer’s audience, engagement rate, and other key metrics that can help brands to evaluate the effectiveness of influencer campaigns. While there are many paid influencer analytics tools available, there are also several free tools that provide valuable insights into an influencer’s Instagram account. By using these tools, brands can identify influencers with genuine and engaged audiences, increasing the likelihood of a successful influencer campaign.