First Instagram Influencer

First Instagram Influencer

Instagram has revolutionized the world of social media and has given rise to a new breed of celebrity: the Instagram influencer. These individuals have the ability to reach millions of people with just one post, and their influence has become a highly sought-after commodity by brands looking to reach a younger, more digitally-savvy audience. But who was the first Instagram influencer, and how did they pave the way for this new industry?

The answer to this question is somewhat subjective, as there were likely many early adopters of Instagram who were able to build a following and influence their audience. However, one name that is often credited with being the first Instagram influencer is Danielle Bernstein, also known as @weworewhat.

Bernstein launched her Instagram account

Bernstein launched her Instagram account in 2010, shortly after the app was first released. At the time, Instagram was primarily used as a platform for sharing personal photos with friends and family, and it was not yet seen as a tool for marketing or self-promotion. However, Bernstein quickly saw the potential of the platform and began to use it to showcase her fashion sense and promote her blog, also called We Wore What.

As Bernstein’s following grew, she began to receive offers from brands who wanted to collaborate with her. She was one of the first bloggers to monetize her Instagram account, and she quickly became known for her sponsored posts featuring fashion and beauty products.

In 2013, Bernstein was featured in an article in Harper’s Bazaar, which referred to her as a “fashion blogger turned Instagram star.” This was one of the first times that the term “Instagram star” had been used in reference to someone who had gained fame and influence primarily through the platform. Bernstein continued to grow her following and work with brands, and she has since become a successful entrepreneur, launching her own fashion line and building a personal brand that extends far beyond Instagram.

While Bernstein was not the only person to gain influence and fame through Instagram in the early days of the platform, she is often credited with being one of the first to use it as a tool for marketing and self-promotion. Her success paved the way for other influencers to follow in her footsteps, and today, Instagram is one of the most important platforms for influencers and brands alike.

key factors in Bernstein’s success

One of the key factors in Bernstein’s success was her ability to create high-quality content that resonated with her audience. She was known for her fashion-forward outfits and her ability to curate a visually-stunning Instagram feed. This helped her to stand out in a crowded field of influencers and bloggers, and it also made her a desirable partner for brands who wanted to collaborate with her.

Another factor in Bernstein’s success was her willingness to be transparent with her followers. She was open about the fact that she was being paid to promote certain products, and she made it clear when a post was sponsored. This helped to build trust with her audience, and it also helped to establish a standard of transparency that has since become common among influencers.

Bernstein’s legacy

Today, the world of Instagram influencers is a multi-billion dollar industry, and it is still growing rapidly. However, it all started with pioneers like Danielle Bernstein, who saw the potential of the platform and used it to build a following and influence their audience. While the definition of an “influencer” has evolved over the years, Bernstein’s legacy lives on as one of the first to pave the way for this new industry.