Introduction: blackfishing; a new phenomenon
In recent years, a new phenomenon has emerged on social media called “blackfishing,” in which influencers, mostly white women, use makeup and editing techniques to alter their appearance to appear black or mixed-race. This trend has sparked a lot of controversy and criticism, especially within the black community.
A trend of Appropriating Black culture
The term “blackfishing” was coined in 2018 by writer Wanna Thompson after she noticed a trend of white influencers on Instagram who had darkened their skin, used protective hairstyles, and exaggerated their features to appear more black or mixed-race. These influencers often gained a large following by appropriating black culture, without actually acknowledging or uplifting black people.
Why is blackfishing problematic?
Blackfishing is problematic for many reasons. First and foremost, it perpetuates harmful stereotypes and reinforces the idea that black features are only desirable when appropriated by non-black individuals. It also allows these individuals to profit off of black culture without facing the same struggles and discrimination that actual black people face on a daily basis.
Cultural Appropriation
Additionally, blackfishing can be seen as a form of cultural appropriation. By borrowing elements of black culture and presenting them as their own, these influencers are erasing the history and significance of these cultural practices and disregarding the experiences of black people.
Consequences Of Blackfishing Instagram Influencer
Furthermore, blackfishing can have real-world consequences. The prevalence of blackfishing has resulted in a lack of representation for actual black individuals in industries such as modeling and fashion. These influencers often receive opportunities that should rightfully go to black models and influencers.
In response to the criticism, some blackfishing influencers have claimed that they are simply tanning or using makeup techniques to achieve a certain look, and that they have no intention of appropriating black culture. However, this argument falls flat when you consider the fact that these individuals are often wearing traditionally black hairstyles and accessories, such as braids and hoop earrings, which have deep cultural significance.
Raising Awareness
To combat blackfishing, it is essential to first and foremost call out influencers and hold them accountable for their actions. The black community has been doing a great job of raising awareness about this issue on social media, but it’s important for non-black individuals to also speak up and condemn blackfishing.
Additionally, brands and companies need to be more intentional about who they work with and how they represent their products. Instead of working with influencers who appropriate black culture, they should seek out actual black influencers and models who can authentically represent their brand.
Finally, it’s important for all of us to examine our own biases and beliefs surrounding race and beauty. We need to recognize that black beauty is just as valid and deserving of praise as any other type of beauty and that we should celebrate and uplift black people instead of appropriating their culture.
Conclusion: Blackfishing Instagram Influencer
In conclusion, blackfishing is a harmful trend that perpetuates harmful stereotypes and erases the experiences of black people. It’s important for all of us to speak out against it and work towards creating a more inclusive and accepting society.
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