The Influence of Marketing on Social Media
With the advent of social media, influencer marketing has taken the world by storm. From fashion to beauty to fitness, influencers have become an integral part of the marketing strategies of many brands. But what if we told you that there is a new kind of influencer on the block? One that doesn’t need to eat, sleep, or even exist in the real world. Yes, we’re talking about 3D Instagram influencers.
The latest trend in influencer marketing
These computer-generated personalities are the latest trend in influencer marketing. They have the ability to appeal to a younger demographic, and their highly stylized, unique appearances make them stand out in a crowded digital landscape. Brands are using these virtual personalities to create engaging content and promote their products on social media.
So what exactly is a 3D Instagram influencer? In simple terms, they are computer-generated models or avatars with their own unique personalities and lifestyles. They are designed to look and behave like real people, but they don’t actually exist in the physical world. These influencers are created using software such as Maya, Blender or Zbrush, and then brought to life using animation and rendering techniques.
Lil Miquela: Instagram influencers
One of the most well-known 3D Instagram influencers is Lil Miquela. She was created by a Los Angeles-based start-up called Brud, and has amassed over 3 million followers on Instagram. Lil Miquela has a distinctive look, with her freckles, pouty lips and long lashes. She’s known for her unique style, which blends streetwear with high fashion. She’s also an activist, using her platform to raise awareness about issues such as LGBTQ rights and climate change.
But Lil Miquela is not the only 3D Instagram influencer out there. There are many others, each with their own unique personalities and backstories. For example, Bermuda is a virtual influencer who was created by a London-based company called KAI. She has over 150,000 followers on Instagram, and is known for her edgy, punk-rock style. She’s also a musician, with her own album and music videos.
Imma, a 3D model created
Then there’s Imma, a 3D model created by Tokyo-based modeling agency Aww Inc. She has over 400,000 followers on Instagram, and is known for her ethereal beauty and whimsical fashion sense. She’s even appeared on the cover of a Japanese fashion magazine.
So why are brands turning to 3D Instagram influencers? For starters, they offer a level of creativity and control that is not possible with real-life influencers. Brands can design these virtual personalities to perfectly match their target audience, and can easily modify their appearance or behavior to suit their marketing goals. They also offer a level of consistency that is difficult to achieve with real-life influencers. Virtual influencers don’t get tired, sick, or go on vacation. They are available 24/7, and can be used to create a steady stream of content.
Advantages of 3D Instagram Influencers
Another advantage of 3D Instagram influencers is their ability to reach a younger demographic. These virtual personalities appeal to the digital natives who have grown up with social media and technology. They are often seen as aspirational figures, with their unique styles and lifestyles. Brands can use these virtual influencers to create a connection with this demographic, and to promote their products in a way that resonates with them.
But there are also some potential downsides to using 3D Instagram influencers. For one, they lack the authenticity and relatability that comes with real-life influencers. Virtual influencers can come across as robotic or insincere, which can turn off some audiences. They also lack the human touch that is essential for building trust and loyalty with followers. Additionally, some people may view the use of virtual influencers as a gimmick, which could hurt a brand’s credibility.
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