Influencer Platform Thailand

Influencer Platform Thailand: The Rise of Social Media Influencers in the Land of Smiles

Thailand, known for its stunning beaches, rich culture, and delicious cuisine, has become a hotspot for social media influencers. With the widespread use of social media platforms, influencers in Thailand have gained significant popularity, and influencer platforms have emerged as a way for brands and businesses to collaborate with these online personalities. In this article, we will explore the rise of influencer platform in Thailand and how they are shaping the influencer marketing landscape in the Land of Smiles.

social media platforms

Social media has transformed the way people communicate, share information, and interact with brands. In Thailand, social media platforms such as Facebook, Instagram, YouTube, and TikTok are widely used by millions of people, including influencers who have amassed a large following of loyal fans. These influencers, also known as KOLs (Key Opinion Leaders) in Thailand, have become a powerful force in the marketing world, as they have the ability to influence consumer purchasing decisions and shape brand perceptions.

rise of influencer marketing

The rise of influencer marketing in Thailand can be attributed to several factors. First, social media has become an integral part of Thai people’s daily lives, with a large percentage of the population actively using various social media platforms to connect with friends, share their experiences, and seek information. Second, influencers are often seen as more relatable and trustworthy compared to traditional celebrities or advertisements, as they share their personal experiences, opinions, and recommendations with their followers. Third, social media platforms have made it easier for influencers to create and share content, connect with their audience, and monetize their online presence through collaborations with brands.

growing influencer marketing trend

To tap into the growing influencer marketing trend in Thailand, influencer platforms have emerged as intermediaries that connect influencers with brands and businesses. These platforms provide a convenient and efficient way for influencers and brands to collaborate, negotiate contracts, and manage campaigns. Influencer platforms in Thailand typically offer a range of services, including influencer discovery, campaign management, performance tracking, and payment processing.

Wongnai Creator

One prominent influencer platform in Thailand is Wongnai Creator, which focuses on food and lifestyle influencers. Wongnai Creator was launched in 2020 as an extension of Wongnai, a popular Thai restaurant review platform. Wongnai Creator allows influencers to create and manage their profiles, connect with brands, and collaborate on sponsored content. Brands can search for influencers based on various criteria such as location, category, and engagement rate, and negotiate campaign details directly with influencers through the platform. Wongnai Creator also provides performance tracking and payment processing services, making it a one-stop-shop for influencers and brands to streamline their collaborations.

VGI Social Connect

Another notable influencer platform in Thailand is VGI Social Connect, which is owned by VGI Global Media, a leading provider of out-of-home media solutions in Thailand. VGI Social Connect focuses on influencer marketing campaigns that leverage VGI’s extensive media network, which includes digital screens in mass transit stations, airports, and convenience stores across Thailand. VGI Social Connect enables brands to connect with influencers who have a strong presence in specific geographic locations, creating hyper-localized campaigns that can effectively target local consumers. The platform also provides comprehensive campaign management, tracking, and payment processing services, making it a popular choice among brands seeking to reach consumers in specific regions of Thailand.

other platforms

In addition to these influencer platforms, several other platforms have also emerged in Thailand, catering to different niches and industries. For example, ZmyHome focuses on real estate influencers, while TakeMeTour connects travel influencers with brands in the tourism industry. These platforms cater to the unique needs of different industries and enable influencers to create content that is relevant to their niche, while providing brands with a more targeted and effective way to reach their desired audience.