Ogilvy Influencer Marketing

Influencer Marketing

Influencer marketing has become an increasingly popular form of advertising in recent years, and the Ogilvy agency has been at the forefront of this trend. Founded by advertising legend David Ogilvy in 1948, the agency has a long history of creating successful campaigns for its clients. Today, it is one of the largest marketing and communications companies in the world, with a presence in over 120 countries.

Ogilvy’s approach

Ogilvy’s approach to influencer marketing is based on the idea that it is more effective to work with a select group of highly influential individuals than to try to reach a broad audience. By partnering with the right influencers, brands can tap into their existing fan base and reach a highly engaged audience that is more likely to be receptive to their message.

key factors

One of the key factors that sets Ogilvy apart from other agencies is its focus on authenticity. The agency believes that influencers should only work with brands that align with their values and that they genuinely believe in. This means that Ogilvy is selective about the influencers it partners with and takes the time to ensure that they are a good fit for its clients’ brands.

Ogilvy’s influencer marketing campaigns

Ogilvy’s influencer marketing campaigns are also highly targeted. Rather than simply identifying influencers with a large following, the agency takes a more strategic approach, looking for influencers who have a strong connection to the brand’s target audience. This means that the influencers chosen for a campaign are more likely to have a genuine impact on their followers and drive results for the brand.
In addition to selecting the right influencers, Ogilvy also puts a great deal of effort into developing creative campaigns that will resonate with their audience. The agency’s creative team works closely with influencers to come up with ideas that will showcase the brand in a positive light while also engaging their followers.

example of a successful influencer campaign

One example of a successful influencer campaign by Ogilvy is its collaboration with Nike for the launch of the Nike Epic React running shoe. The agency identified a group of influencers who were passionate about running and had a strong following among Nike’s target audience. These influencers were then given access to the shoe before its launch and asked to share their experiences on social media.
The resulting campaign generated a huge amount of buzz on social media, with the influencers’ posts receiving thousands of likes and comments. The campaign was so successful that Nike decided to extend the partnership and continue working with the influencers on future projects.
Another example of a successful influencer campaign by Ogilvy is its collaboration with Huggies for the launch of its Special Delivery diapers. The agency identified a group of new and expectant mothers who were active on social media and had a strong following among Huggies’ target audience.

These influencers were then given access to the diapers before their launch and asked to share their experiences using them on social media. The resulting campaign generated a significant amount of buzz and helped to drive sales of the new product.
Overall, Ogilvy’s approach to influencer marketing is based on authenticity, targeting, and creativity. By working with the right influencers and developing engaging campaigns, the agency has been able to deliver impressive results for its clients. As the trend towards influencer marketing continues to grow, it is clear that Ogilvy will continue to play a leading role in this exciting and rapidly evolving field.