Mcdonald’s Influencer Marketing

Mcdonald’s

McDonald’s is a global fast-food chain that has a long history of using various marketing strategies to promote its products and services. One of the more recent strategies that the company has embraced is influencer marketing. In this article, we will take a closer look at McDonald’s influencer marketing campaigns, the impact they have had on the company’s marketing efforts, and what we can learn from them.

What is Influencer Marketing?

Before we delve into McDonald’s influencer marketing, let us define what influencer marketing is. Influencer marketing is a type of marketing that involves using individuals with a strong following on social media platforms to promote a brand’s products or services. These individuals, known as influencers, can be anyone from celebrities to social media personalities, and they use their platform to promote the products or services they are endorsing.
Influencer marketing has become increasingly popular in recent years as social media usage continues to grow. Many brands have embraced influencer marketing as a way to reach a wider audience and engage with their target demographic in a more personal way.

McDonald’s Influencer Marketing Campaigns

McDonald’s has been no stranger to influencer marketing. The company has used a variety of influencers to promote its products and services, from social media personalities to celebrities. Let us take a look at some of McDonald’s most successful influencer marketing campaigns.

Travis Scott Meal

In September 2020, McDonald’s partnered with rapper Travis Scott to launch the Travis Scott Meal. The meal, which consisted of a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ sauce, and a Sprite, quickly became a hit. The Travis Scott Meal was so popular that some McDonald’s locations even ran out of ingredients.
The success of the Travis Scott Meal can be attributed to the popularity of Travis Scott himself. The rapper has a massive following on social media, with over 40 million followers on Instagram alone. McDonald’s was able to tap into Travis Scott’s massive audience and use his influence to promote its products.

J Balvin Meal

Following the success of the Travis Scott Meal, McDonald’s partnered with another celebrity, reggaeton artist J Balvin, to launch the J Balvin Meal in October 2020. The meal consisted of a Big Mac, medium fries with ketchup, and an Oreo McFlurry.
Like the Travis Scott Meal, the J Balvin Meal was a hit. The success of the J Balvin Meal can be attributed to J Balvin’s massive following on social media. The reggaeton artist has over 46 million followers on Instagram, making him one of the most-followed musicians on the platform.

What We Can Learn from McDonald’s Influencer Marketing

There are several lessons that we can learn from McDonald’s influencer marketing campaigns.

Partnering with Popular Personalities

One lesson we can learn from McDonald’s influencer marketing is the importance of partnering with popular personalities. McDonald’s was able to tap into the massive followings of Travis Scott and J Balvin to promote its products. When partnering with influencers, it is important to choose individuals who have a large following and who are popular with your target audience.

Engaging with Your Target Audience

Another lesson we can learn from McDonald’s influencer marketing is the importance of engaging with your target audience. McDonald’s was able to use influencers to connect with its target audience in a more personal way. By using influencers who are popular with McDonald’s target demographic, the company was able to create a connection with its audience and drive engagement.

Creating Buzz

Finally, McDonald’s influencer marketing campaigns were successful because they created buzz. The Travis Scott Meal and J Balvin Meal generated a lot of buzz on social media, with fans sharing pictures and videos of themselves ordering the meals.