Influencer Marketing Top 8 Beauty Brands

Influencer Marketing

Influencer marketing has become an increasingly popular method for brands to promote their products in recent years. With the rise of social media platforms such as Instagram and TikTok, influencers have become some of the most powerful voices in the beauty industry. In this article, we will take a closer look at the top 8 beauty brands that are using influencer marketing to their advantage.

Top 8 Beauty Brands at forefront of Influencer Marketing Trend

Glossier

Glossier is one of  top 8 beauty brands that has been at the forefront of the influencer marketing trend. They have collaborated with a number of high-profile influencers such as Emily Weiss, the founder of Glossier, and Olivia Palermo, a fashion influencer. Glossiers approach to influencer marketing is to work with micro-influencers who have smaller followings but a high level of engagement with their audience. This has helped them to build a strong community of loyal customers who trust their brand.

Fenty Beauty

Fenty Beauty is a makeup brand that was launched by Rihanna in 2017. The brand has become known for its inclusive range of foundation shades and bold, colorful makeup products. Fenty Beauty has worked with a number of influencers including Jackie Aina, a popular beauty YouTuber, and Nyma Tang, a beauty influencer known for her dark skin tone. The brand has also been praised for its diverse marketing campaigns, which feature models of all ages, races, and sizes.

Huda Beauty

Huda Beauty is a beauty brand that was founded by Huda Kattan, a beauty influencer with a massive following on Instagram. The brand has collaborated with a number of influencers including Jackie Aina and Manny Gutierrez, a male beauty influencer known for his bold makeup looks. Huda Beauty has also launched a number of successful products such as their popular faux lashes and liquid lipsticks.

MAC Cosmetics

MAC Cosmetics is a makeup brand that has been around for over 30 years. The brand has a loyal following of customers who love their high-quality products and innovative shades. MAC has worked with a number of influencers including Patrick Starrr, a male makeup artist known for his glamorous looks. MAC has also launched successful collaborations with influencers such as the popular YouTuber, NikkieTutorials.

Charlotte Tilbury

Charlotte Tilbury is a luxury makeup brand that was founded by the celebrity makeup artist of the same name. The brand has worked with a number of high-profile influencers including Kim Kardashian and Gigi Hadid. Charlotte Tilburys approach to influencer marketing is to collaborate with influencers who embody the brands glamorous aesthetic and love of red carpet-ready makeup looks.

Tarte Cosmetics

Tarte Cosmetics is a cruelty-free makeup brand that has been around for over 20 years. The brand has worked with a number of influencers including the popular beauty YouTuber, Laura Lee. Tarte has also launched successful collaborations with influencers such as the YouTuber, Bunny Meyer, also known as Grav3yardgirl.

Kylie Cosmetics

Kylie Cosmetics is a makeup brand that was launched by Kylie Jenner in 2015. The brand has become known for its bold lipsticks and eyeshadows as well as its collaborations with high-profile influencers such as Kim Kardashian and James Charles. Kylie Cosmetics has also launched successful product collaborations with influencers such as the YouTuber, Jeffree Star.

Anastasia Beverly Hills

Anastasia Beverly Hills is a makeup brand that was founded by the eyebrow guru, Anastasia Soare. The brand has worked with a number of influencers including the popular beauty YouTuber, Jackie Aina. Anastasia Beverly Hills has also launched successful collaborations with influencers such as the beauty blogger, Nicole Guerriero.