Influencer Marketing Podcasts

Introduction

Influencer marketing has become an increasingly popular and effective way for brands to reach their target audience. One of the best ways to stay up-to-date with the latest trends, best practices, and success stories in this field is by tuning into influencer marketing podcasts. These podcasts provide valuable insights, tips, and strategies from industry experts and successful influencers themselves. In this article, we’ll take a closer look at the world of influencer marketing podcasts, and highlight some of the best podcasts to add to your listening queue.

What is influencer marketing?

Before we dive into influencer marketing podcasts, let’s briefly define what influencer marketing is. Influencer marketing is a form of marketing where businesses collaborate with individuals who have a significant following on social media, blogs, or other platforms. The goal is to leverage the influencer’s audience to promote a product or service, raise brand awareness, and drive sales. Influencer marketing can take many forms, including sponsored content, product reviews, and affiliate marketing.

Why listen to influencer marketing podcasts?

Influencer marketing is a rapidly evolving field, and staying on top of the latest trends and strategies is essential for success. Influencer marketing podcasts provide a convenient and engaging way to learn from industry experts and successful influencers. You can listen to them on your commute, while you’re working out, or during any other downtime you have. Plus, many podcasts feature interviews with influencers, which gives you the opportunity to hear their insights and experiences firsthand.

Best influencer marketing podcasts

Now that we’ve covered why influencer marketing podcasts are worth listening to, let’s take a look at some of the best ones out there.

1. Influencer Marketing Lab

Hosted by Scott Guthrie, the Influencer Marketing Lab podcast is a must-listen for anyone interested in the world of influencer marketing. Guthrie is an experienced marketer who has worked with brands like Google, Coca-Cola, and Nestle. His podcast features interviews with experts and influencers, as well as solo episodes where he shares his own insights and experiences.

2. Marketing School

Although not solely focused on influencer marketing, Marketing School is a great podcast for anyone looking to improve their marketing skills. Hosted by Neil Patel and Eric Siu, the podcast features short, actionable episodes that cover a range of marketing topics. They also occasionally touch on influencer marketing, and their episodes on the topic are always insightful.

3. The Influencer Podcast

Hosted by Julie Solomon, The Influencer Podcast is a great resource for influencers and marketers alike. Solomon is a business coach and influencer strategist who has worked with brands like Lululemon and Nordstrom. Her podcast features interviews with influencers and industry experts, as well as solo episodes where she shares her own tips and strategies.

4. The Marketing Companion

Hosted by Mark Schaefer and Tom Webster, The Marketing Companion is a fun and informative podcast that covers a range of marketing topics, including influencer marketing. Schaefer and Webster are both experienced marketers and authors, and their podcast features lively discussions and insights from the world of marketing.

5. The Social Media Marketing Podcast

Hosted by Michael Stelzner, The Social Media Marketing Podcast is a great resource for anyone looking to improve their social media marketing skills. While not exclusively focused on influencer marketing, the podcast does cover the topic in several episodes. Stelzner is a social media expert and the founder of Social Media Examiner, a leading resource for social media marketing news and insights.

Conclusion

Influencer marketing podcasts are a great way to stay up-to-date with the latest trends, best practices, and success stories in the world of influencer marketing. By listening to these podcasts, you can learn from industry experts and successful influencers, and apply their tips and strategies to