Influencer Marketing Kellogg

Influencer Marketing Kellogg

In recent years, influencer marketing has become an increasingly popular strategy for companies to promote their products and services. Kellogg, the multinational food manufacturing company, is no exception. In this article, we’ll take a closer look at how Kellogg has incorporated influencer marketing into their overall marketing strategy.

What is Influencer Marketing?

Before diving into Kellogg’s approach to influencer marketing, it’s important to understand what influencer marketing is. Influencer marketing is a form of marketing that involves partnering with individuals who have a large following on social media platforms. These individuals, known as influencers, have built a following through their content and engagement with their followers. Brands partner with influencers to promote their products or services to the influencer’s audience.

Influencer marketing can take many forms, including sponsored social media posts, blog posts, and product reviews. The goal of influencer marketing is to increase brand awareness and ultimately drive sales.

Kellogg’s Approach to Influencer Marketing

Kellogg has been incorporating influencer marketing into its overall marketing strategy for several years. The company has partnered with a variety of influencers across different social media platforms to promote its products.

One example of Kellogg’s influencer marketing is their partnership with influencer and lifestyle blogger Lauren McBride. McBride has a large following on Instagram and often posts about her daily life, including her meals and snacks. Kellogg partnered with McBride to promote their Special K cereal.

McBride created a sponsored post on Instagram featuring a bowl of Special K cereal, along with the caption “starting my morning off right with my favorite breakfast.” The post included a call-to-action for her followers to try Special K cereal and use the hashtag #specialk to share their own breakfast creations.

Kellogg has also partnered with other influencers to promote their products, including Olympic gold medalist Simone Biles and lifestyle blogger Julie Blanner. These partnerships have helped Kellogg reach new audiences and increase brand awareness.

Benefits of Influencer Marketing for Kellogg

Incorporating influencer marketing into its overall marketing strategy has several benefits for Kellogg. One of the main benefits is the ability to reach a wider audience. Influencers have a built-in following that trusts and engages with their content. By partnering with influencers, Kellogg can reach a new audience that they may not have been able to reach through traditional marketing methods.

Influencer marketing can also help build brand awareness and credibility. By partnering with well-known influencers, Kellogg can increase the visibility of their products and services. When an influencer promotes a product, their followers are more likely to trust and engage with the content than if the product was promoted through traditional advertising.

Finally, influencer marketing can help drive sales. When an influencer promotes a product, their followers are more likely to try the product themselves. This can lead to increased sales for Kellogg.

Challenges of Influencer Marketing for Kellogg

While there are many benefits to influencer marketing, there are also challenges that Kellogg must navigate. One of the main challenges is ensuring that the influencer aligns with the brand’s values and messaging. Kellogg must carefully choose which influencers to partner with to ensure that their message is consistent and aligns with the brand’s overall image.

Another challenge is ensuring that the sponsored content is clearly labeled as such. The Federal Trade Commission (FTC) requires influencers to disclose any sponsored content. Kellogg must ensure that all sponsored content is clearly labeled as such to avoid any legal issues.

Finally, Kellogg must ensure that the influencer’s content is authentic and genuine. Followers can quickly pick up on inauthentic content, which can harm both the influencer’s and brand’s credibility. Kellogg must work with influencers to ensure that their content is genuine and aligned with the influencer’s personal brand.