How Much Does a Youtube Influencer Make

Rise of social media and it’s impact on youtube

YouTube has become a powerful platform for individuals to share their content with the world and build a following. With the rise of social media, it has also become a place for influencers to make a living. But how much does a YouTube influencer actually make?

The answer to this question is not simple, as there are a variety of factors that go into determining how much money a YouTuber can make. Some of these factors include the size of their audience, the type of content they produce, and the brands they work with. In this article, we will explore these factors in more detail to give you a better understanding of how much YouTube influencers can earn.

Audience Size

The size of a YouTube influencer‘s audience is perhaps the most important factor in determining their earning potential. As a general rule, the larger the audience, the more money they can make. This is because advertisers are willing to pay more for access to a larger audience. Additionally, a larger audience means that the influencer has a greater reach and can promote products to more people.

However, it’s important to note that audience size isn’t the only factor that matters. Engagement is also an important consideration. For example, an influencer with 100,000 subscribers who consistently receives high levels of engagement on their videos (such as likes, comments, and shares) may be able to earn more than an influencer with 1 million subscribers who has a less engaged audience.

Type of Content

The type of content that a YouTube influencer produces also plays a role in determining their earning potential. Some types of content are more attractive to advertisers than others. For example, beauty and fashion influencers tend to have a high earning potential because they can promote products such as makeup, clothing, and accessories.

Other types of content that can be lucrative for influencers include technology, gaming, and travel. However, this isn’t to say that other types of content can’t be successful as well. It all comes down to the influencer’s ability to connect with their audience and promote products in a way that feels natural and authentic.

Brands

Finally, the brands that a YouTube influencer works with can also impact their earning potential. Some brands are willing to pay more than others for access to an influencer’s audience. For example, luxury brands may be willing to pay more for a collaboration than a budget brand.

Additionally, the nature of the collaboration can impact the amount of money an influencer can earn. For example, a sponsored video where the influencer promotes a brand’s product may pay more than an affiliate partnership where the influencer earns a commission on sales made through their unique link.

How Much Can a YouTube Influencer Make?

Now that we’ve explored some of the factors that impact how much money a YouTube influencer can make, let’s talk about specific numbers. The truth is that there is no one-size-fits-all answer to this question, as earnings can vary widely depending on the influencer’s audience size, content, and brand partnerships.

However, according to a report by Forbes, the top-paid YouTube influencer in 2020 was 9-year-old Ryan Kaji, who earned $29.5 million. Ryan’s channel, Ryan’s World, has over 29 million subscribers and focuses on kid-friendly content such as toy reviews and challenges. Other top-earning YouTube influencers in 2020 included Dude Perfect (who earned $23 million), Anastasia Radzinskaya (who earned $18.5 million), and Rhett and Link (who earned $17.5 million).

Of course, these are extreme examples, and most YouTubers won’t earn anywhere near these amounts. According to Influencer Marketing Hub, the average earnings for a YouTuber with 100,000 subscribers is around $12.