Next Beauty Influencer

Beauty Influencer

The world of beauty influencers has exploded in recent years, with millions of followers tuning in to watch their favorite influencers share makeup tutorials, skincare routines, and beauty tips. With the rise of social media, anyone can become a beauty influencer with the right skills, content, and strategy. So who will be the next beauty influencer to take the industry by storm?
Firstly, let’s take a look at some of the qualities that make a successful beauty influencer. Of course, having a passion and talent for makeup, skincare, and all things beauty is a must. However, the most successful influencers also have a unique voice and perspective, engaging content, and a strong presence on social media platforms like Instagram, TikTok, and YouTube.

In terms of trends, we’ve seen a shift towards more authentic and relatable content from beauty influencers. Rather than perfectly curated feeds, followers are craving more realness, including unfiltered selfies, makeup fails, and honest reviews of products. This trend has opened the door for new and diverse voices in the beauty industry, allowing for more representation of different skin tones, body types, and beauty styles.
With that in mind, let’s take a look at some up-and-coming beauty influencers who could be the next big thing.

1. Jessi Smiles (@jessismiles__)

Jessi Smiles is a TikTok sensation with over 3 million followers. She’s known for her hilarious and relatable videos, which often feature makeup tutorials and beauty hacks. What sets Jessi apart from other beauty influencers is her refreshing honesty about the industry. She’s not afraid to call out brands for their lack of inclusivity or share her own struggles with acne and body image. Her authenticity and humor have made her a fan favorite, and we could see her expanding her reach beyond TikTok in the coming years.

2. Jordan Liberty (@jordanliberty)

Jordan Liberty is a makeup artist and beauty educator with a YouTube following of over 500k. He’s worked with some of the biggest names in the industry, including Sephora and MAC, and is known for his bold and colorful makeup looks. Jordan’s approach to beauty is all about self-expression and creativity, encouraging his followers to have fun with makeup and not take it too seriously. With the rise of the beauty industry’s inclusivity movement, we could see Jordan continuing to champion diversity and representation in his content.

3. Patricia Bright (@thepatriciabright)

Patricia Bright is a UK-based beauty and lifestyle influencer with over 2 million YouTube subscribers. She’s known for her relatable and uplifting content, which includes everything from makeup tutorials to fashion hauls. Patricia’s success lies in her ability to connect with her audience on a personal level, sharing her own experiences with everything from motherhood to mental health. She’s also been vocal about the importance of diversity in the beauty industry, and we could see her becoming even more of a voice for inclusivity in the coming years.

4. Nikkie de Jager (@nikkietutorials)

Nikkie de Jager is a Dutch beauty influencer with over 14 million subscribers on YouTube. She’s known for her flawless makeup looks and high-energy tutorials, which often feature bold and bright colors. What sets Nikkie apart from other influencers is her advocacy for the LGBTQ+ community. She came out as transgender in 2020, using her platform to educate and raise awareness about the experiences of trans people. With her massive following and passion for advocacy, we could see Nikkie continuing to be a force for positive change in the beauty industry.