Beauty Influencer of the Year 2022

Introduction: Beauty Influencer of the Year 2022

The world of beauty influencers has exploded in recent years, with countless creators vying for attention on social media platforms like Instagram, YouTube, and TikTok. With so many talented and influential creators out there, it can be difficult to pick just one as the “Beauty Influencer of the Year.” However, after careful consideration and analysis of the beauty industry, there are a few standout creators who we believe are strong contenders for the title of Beauty Influencer of the Year 2022.

Before we dive into our top picks, it’s important to define what we mean by “beauty influencer.” In this context, we’re referring to content creators who primarily focus on beauty-related topics, such as makeup, skincare, haircare, and beauty trends. These creators often have large followings on social media, and their content can range from tutorials and product reviews to lifestyle and personal vlogs.

So, without further ado, let’s take a look at some of the top contenders for Beauty Influencer of the Year 2022.

1. Jackie Aina

Jackie Aina is a beauty influencer who has been making waves in the industry for years. Her content is known for its bold and unapologetic approach to diversity and inclusion. Aina has been an advocate for deeper shade ranges in makeup products and has used her platform to call out brands for their lack of inclusivity.
In addition to her advocacy work, Aina’s makeup tutorials and reviews are always informative and entertaining. She has a knack for breaking down complicated makeup techniques into easy-to-follow steps, making her content accessible to makeup enthusiasts of all skill levels.

2. James Charles

James Charles is another well-known beauty influencer who has had a significant impact on the industry. Despite some controversies in the past, Charles has continued to grow his platform and connect with his followers through his colorful and creative makeup looks.
Charles is known for his signature “cut-crease” eye makeup technique and his bold use of color. He also frequently collaborates with other beauty influencers and brands, keeping his content fresh and exciting.

3. Hyram Yarbro

Hyram Yarbro is a skincare-focused beauty influencer who has gained a massive following for his honest and informative product reviews. Yarbro is known for his “no-nonsense” approach to skincare and his emphasis on ingredient transparency.
Yarbro’s content is not only entertaining, but also educational. He takes the time to explain the science behind skincare ingredients and products, empowering his followers to make informed decisions about their own skincare routines.

4. Nikkie Tutorials

Nikkie de Jager, also known as NikkieTutorials, is a Dutch makeup artist and beauty influencer who has been active on YouTube for over a decade. Nikkie’s content is known for its creativity and boldness, with makeup tutorials that range from dramatic, full-glam looks to more natural and understated styles.
In addition to her impressive makeup skills, Nikkie has also been open about her journey as a trans woman and has used her platform to advocate for LGBTQ+ rights and visibility.

5. Huda Kattan

Huda Kattan is a beauty entrepreneur and influencer who has built a massive following on social media over the years. Kattan is the founder of Huda Beauty, a cosmetics brand that has become a household name in the beauty industry.
Kattan’s content is known for its glamour and sophistication, with makeup looks that are always flawless and polished. She also frequently shares her beauty tips and tricks with her followers, making her content both informative and inspiring.
In conclusion, these five beauty influencers are all strong contenders for the title of Beauty Influencer of the Year 2022. While each creator brings something unique and valuable to the table.