Beauty Influencer gets Canceled

Beauty Influencer

Beauty influencers have taken over the world of social media, building massive followings by sharing makeup tutorials, skincare routines, and beauty product reviews. They have become some of the most influential people on social media, with millions of followers tuning in to see what they recommend. However, this newfound influence comes with a great responsibility, as we have seen in the recent cases of beauty influencers getting canceled for various reasons.
In this article, we will explore what it means for a beauty influencer to get canceled and how it impacts their career and the industry as a whole.

What does it mean for a beauty influencer to get canceled?

Being canceled on social media is a term used to describe when someones actions or behavior results in a significant backlash from the public. Cancel culture is prevalent on social media platforms, where people have the power to call out problematic behavior, and influencers are no exception. Beauty influencers who get canceled are often accused of promoting harmful beauty standards, engaging in controversial behavior, or making insensitive comments.

When a beauty influencer gets canceled, it usually starts with their followers speaking out against them on social media platforms. These followers, who have been influenced by the influencer, will often feel betrayed when they discover that the person they admired has engaged in problematic behavior. The backlash usually starts on social media platforms such as Twitter and Instagram, where people will start sharing screenshots, videos, or other evidence that supports their claims.

The impact of getting canceled

Getting canceled as a beauty influencer can have a significant impact on your career, your brand, and your reputation. For many influencers, their livelihoods depend on their social media presence, and losing their following can mean losing their income. It can also result in losing brand deals, partnerships, and sponsorships.
In addition to financial repercussions, getting canceled can also damage an influencers reputation. The beauty industry is highly competitive, and the cancelation of an influencer can result in the loss of credibility and trust from their followers. It can also lead to a loss of respect from their peers in the industry, making it difficult to bounce back from the backlash.

Case studies of beauty influencers who got canceled

Manny Mua

Manny Mua is a beauty influencer who had a massive following on Instagram and YouTube. In 2018, he was canceled after promoting a brand that was accused of stealing designs from an independent artist. Manny faced a significant backlash, with many of his followers calling him out for promoting a brand that was stealing from artists. He issued an apology and took down the video in which he promoted the brand, but the damage had already been done. Many of his followers lost respect for him, and he lost several brand deals and sponsorships.

Laura Lee

Laura Lee is another beauty influencer who faced significant backlash after making racist tweets in 2012. In 2018, the tweets resurfaced, and Lee was called out on social media for her past behavior. She issued an apology, but it was too late. Several brand deals were canceled, and she lost thousands of followers.

Jeffree Star

Jeffree Star is a beauty influencer who has faced multiple cancelations throughout his career. He has been accused of making racist comments, engaging in problematic behavior, and promoting controversial brands. Despite the backlash, Jeffree Star has been able to bounce back from each cancelation, thanks to his loyal following and ability to generate controversy.

What can we learn from these cancelations?

The cancelation of beauty influencers highlights the importance of being responsible and accountable for ones actions. Beauty influencers have a massive influence on their followers, and they must use their platform to promote positivity and inclusivity. They must also be mindful of the brands they promote and the messages they convey.