Beauty Influencer Farmasi

Beauty Influencer

In the era of social media, the beauty industry has experienced a revolution. Beauty influencer became one of the most powerful marketing tools for beauty brands. They have the power to promote products to millions of followers, influencing their purchasing decisions. One of the most talked-about beauty influencers in recent times is Farmasi.

Farmasi: a Turkish beauty brand

Farmasi is a Turkish beauty brand that has been around since 1950. However, in recent years, it has gained global attention, thanks to its collaboration with beauty influencers. Farmasi’s success can be attributed to its unique approach to influencer marketing. Instead of working with a few high-profile influencers, Farmasi has created an influencer farm. This strategy has proved to be incredibly successful, and Farmasi is now one of the fastest-growing beauty brands in the world.

influencer farm

So, what is an influencer farm? Essentially, an influencer farm is a network of influencers who collaborate with a brand. The influencers are not exclusive to the brand, but they are incentivized to promote the brand’s products. In Farmasi’s case, the influencer farm is made up of over 2 million influencers from around the world. These influencers are not all traditional beauty influencers with millions of followers. Instead, Farmasi has targeted micro-influencers who have a smaller following but are highly engaged with their audience.

Farmasi’s influencer farm strategy

Farmasi’s influencer farm strategy is unique in that it allows anyone to become an influencer for the brand. All you need to do is sign up on their website, and you will receive a discount on their products. You can then promote the brand’s products on your social media channels and earn a commission on any sales that you generate. This approach has made Farmasi’s influencer farm incredibly inclusive, and it has allowed the brand to reach a diverse audience.

success

One of the reasons why Farmasi’s influencer farm strategy has been so successful is that it is based on the principles of network marketing. Network marketing is a business model in which a company uses a network of distributors to sell its products. The distributors earn a commission on the sales that they generate, and they can also earn a commission on the sales generated by the distributors that they recruit. This model has been around for decades, but Farmasi has adapted it to the digital age.

a digital network marketing model

Farmasi’s influencer farm is essentially a digital network marketing model. The brand uses a network of influencers to promote its products, and the influencers earn a commission on the sales that they generate. The difference is that the influencers are not distributors in the traditional sense. They do not have to hold inventory, and they do not have to deal with shipping or customer service. They simply promote the products and earn a commission on any sales that they generate.

growth

The success of Farmasi’s influencer farm strategy can be seen in its growth. In 2019, the brand had a turnover of $200 million. In 2020, that figure had more than doubled to $500 million. The brand’s success has not gone unnoticed, and it has attracted the attention of many traditional beauty influencers. Even big names in the beauty industry, such as Huda Kattan, have collaborated with Farmasi.

a significant impact

Farmasi’s influencer farm strategy has also had a significant impact on the beauty industry as a whole. It has disrupted the traditional approach to influencer marketing, which focused on working with a few high-profile influencers. Instead, Farmasi has shown that a network of micro-influencers can be just as effective, if not more so. This approach has also made influencer marketing more accessible to everyone. You no longer have to be a big-name influencer to work with a beauty brand.

conclusion

In conclusion, Farmasi’s influencer farm strategy is a unique approach to influencer marketing that has proved to be incredibly successful.