Amazon Influencer Program how many followers

Introduction Amazon Influencer Program How many followers

In recent years, social media platforms have given birth to a new profession – social media influencers. They have a significant impact on the purchasing decisions of their followers. As a result, many brands are eager to partner with these influencers to promote their products or services. Amazon, one of the world’s largest online retailers, is no exception. The company has launched its influencer program that enables influencers to earn commission by promoting Amazon products. In this article, we will explore the Amazon influencer program and discuss how many followers one needs to become a part of it.

What is the Amazon Influencer Program?

The Amazon Influencer Program is an extension of the Amazon Associates program. It enables influencers to earn commission by promoting Amazon products to their followers. Influencers can create their own Amazon storefront, which is a personalized page featuring products they recommend. When a follower clicks on a product and makes a purchase, the influencer earns a commission. The program is free to join, and influencers can earn up to 10% in commission depending on the category of the product.

How does the Amazon Influencer Program work?

To become an Amazon influencer, you need to apply for the program. Amazon reviews each application on a case-by-case basis, and approval is not guaranteed. However, there are some criteria that can increase your chances of being accepted:

1. Social media presence: Amazon looks for influencers with a significant social media presence. The exact number of followers required is not disclosed, but it is generally believed that you need at least 5,000 followers on one of the following platforms: Instagram, YouTube, Twitter, or Facebook.

2. Engagement rate: Amazon also looks for influencers with a high engagement rate. This means that your followers should be actively engaged with your content, liking, commenting, and sharing it. Amazon wants to partner with influencers who have a loyal and engaged following that trusts their recommendations.

3. Niche: Amazon also considers the niche you are in. If you have a niche that aligns with Amazon’s product categories, it increases your chances of being accepted. For example, if you are a fashion influencer, you are more likely to be accepted than a food blogger.

Once you are accepted into the program, you can create your own Amazon storefront. This is a personalized page where you can feature the products you recommend. You can customize your storefront with your own branding and design, making it unique to you. You can also promote your storefront on your social media channels and website.
When a follower clicks on a product from your storefront and makes a purchase, you earn a commission. The commission rate varies depending on the product category. For example, the commission rate for luxury beauty products is 10%, while the commission rate for video games is 1%. Amazon pays out commissions monthly, as long as you have reached the minimum payout threshold.

How many followers do you need to become an Amazon influencer?

As mentioned earlier, the exact number of followers required to become an Amazon influencer is not disclosed. However, it is generally believed that you need at least 5,000 followers on one of the following platforms: Instagram, YouTube, Twitter, or Facebook. This number may vary depending on the niche you are in and the engagement rate of your followers.
It is essential to note that having a large following does not necessarily mean you will be accepted into the program. Amazon also looks at the engagement rate of your followers, the niche you are in, and the quality of your content. So even if you have 10,000 followers but they are not engaged with your content, you may not be accepted into the program.