B2B Influencer Marketing Examples

Influencer marketing has long been an essential part of B2C marketing strategies. However, in recent years, B2B companies have also started to see the benefits of collaborating with influencers. B2B influencer marketing is a tactic where companies partner with industry experts, thought leaders, and niche influencers to promote their products and services to other businesses.In B2B influencer marketing, the influencers usually have a significant following and influence within a specific industry or niche. By collaborating with these influencers, B2B companies can leverage their influence to reach and engage with their target audience. Here are some examples of B2B influencer marketing that have been successful in recent years:

1. IBM & Tamara McCleary

IBM has been at the forefront of B2B influencer marketing for years, and their partnership with Tamara McCleary is an excellent example of why. Tamara is a well-known speaker, author, and thought leader in the technology industry. IBM partnered with Tamara to promote their cloud computing solutions.
Tamara created a series of videos that highlighted how IBM’s cloud computing solutions helped businesses overcome their technology challenges. The videos were promoted on social media and through other channels, and they generated a lot of engagement and interest from IBM’s target audience.

2. Adobe & Jay Baer

Adobe is another company that has embraced B2B influencer marketing. They partnered with Jay Baer, a renowned marketing expert, to promote their marketing automation software. Jay Baer created a series of blog posts, videos, and webinars that showcased how Adobe’s marketing automation software helped businesses improve their marketing campaigns.
Jay Baer’s content was promoted on social media and other channels, and it generated a lot of interest and engagement from Adobe’s target audience. The partnership was a huge success, and it helped Adobe establish itself as a leader in the marketing automation space.

3. Cisco & Brian Solis

Cisco is a well-known technology company that offers networking, security, and collaboration solutions to businesses. They partnered with Brian Solis, a digital analyst and speaker, to promote their collaboration solutions. Brian Solis created a series of blog posts and social media content that highlighted how Cisco’s collaboration solutions helped businesses improve their communication and collaboration.
The partnership was a huge success, and it helped Cisco establish itself as a leader in the collaboration space. Brian Solis’s content generated a lot of engagement and interest from Cisco’s target audience, and it helped the company reach new customers and generate more revenue.

4. SAP & Shelly Kramer

SAP is a multinational software company that offers enterprise software solutions to businesses. They partnered with Shelly Kramer, a technology analyst and speaker, to promote their analytics and data management solutions. Shelly created a series of blog posts, videos, and webinars that showcased how SAP’s solutions helped businesses improve their data management and analytics.
Shelly’s content was promoted on social media and other channels, and it generated a lot of engagement and interest from SAP’s target audience. The partnership was a huge success, and it helped SAP establish itself as a leader in the analytics and data management space.

5. LinkedIn & Neal Schaffer

LinkedIn is a social media platform that is widely used by businesses to connect with other professionals and promote their products and services. They partnered with Neal Schaffer, a social media strategist and author, to promote their marketing solutions. Neal created a series of blog posts, videos, and webinars that highlighted how businesses could use LinkedIn’s marketing solutions to improve their social media presence and reach.
The partnership was a huge success, and it helped LinkedIn establish itself as a leader in the social media marketing space. Neal’s content generated a lot of engagement and interest from LinkedIn’s target audience, and it helped the company attract new customers and generate more revenue.