“Instant Influencer Season 1: The Reality Show That Launched Beauty Content Creators to Stardom”
In the era of social media, beauty content creators have become a dominant force in the beauty industry. With their captivating tutorials, honest reviews, and relatable personalities, they have amassed millions of followers, secured brand partnerships, and even launched their own beauty lines. In this landscape, “Instant Influencer,” a reality show created by popular beauty YouTuber James Charles, took the beauty community by storm when it premiered its first season in 2020. With its unique format and focus on finding the next big beauty influencer, “Instant Influencer” quickly gained popularity and launched its contestants to stardom.
“Instant Influencer” Season 1
“Instant Influencer” Season 1, which aired on YouTube in April 2020, featured six aspiring beauty content creators who competed in various challenges to prove their skills, creativity, and ability to connect with their audience. The winner of the show would receive $50,000, a collaboration with James Charles, and the coveted title of “Instant Influencer.” The show was a combination of a reality competition and a beauty tutorial, providing viewers with insights into the process of creating beauty content and the challenges faced by beauty influencers.
One of the most notable aspects of “Instant Influencer” Season 1 was its diverse cast of contestants. The show featured contestants from different backgrounds, ages, and styles, reflecting the inclusivity and diversity that the beauty community strives for. Contestants included Ashley Strong, a self-taught makeup artist with a unique and artistic style; Benny Cerra, a professional makeup artist with a passion for creating avant-garde looks; Britany Renteria, a Latina influencer who focused on natural beauty; Christian Perez, a male makeup artist breaking gender norms in the beauty industry; Gabriel Garcia, a beauty vlogger with a love for storytelling through makeup; and Kailin Chase, a talented beauty content creator with a passion for special effects makeup.
challenges
Throughout the season, the contestants faced a series of challenges that tested their creativity, skills, and ability to handle pressure. From creating looks inspired by different decades to doing makeup on models with unique features, the challenges pushed the contestants to think outside the box and come up with original and captivating content. The show also provided viewers with behind-the-scenes glimpses into the process of creating beauty content, including the use of lighting, props, and editing techniques, which gave aspiring beauty influencers valuable insights into the world of content creation.
guest judges
Aside from the challenges, “Instant Influencer” Season 1 also featured guest judges who shared their expertise and provided feedback to the contestants. The guest judges included popular beauty influencers and makeup artists, such as Nikita Dragun, Niki DeMartino, and Paris Hilton, who provided valuable advice and critiques to help the contestants improve their skills. James Charles himself also mentored the contestants throughout the season, sharing his personal experiences and knowledge as a successful beauty influencer, and helping them navigate the ups and downs of the competition.
“Makeup and Body Confidence
One of the standout moments of “Instant Influencer” Season 1 was the episode titled “Makeup and Body Confidence,” where the contestants were tasked with creating makeup looks that celebrated body positivity. In this episode, the contestants worked with plus-size models and used makeup to accentuate their curves and celebrate their bodies. This episode highlighted the importance of body positivity and self-acceptance in the beauty industry, and how makeup can be a powerful tool for self-expression and empowerment.
Creatures of the Night
Another memorable episode was “Creatures of the Night,” where the contestants had to create makeup looks inspired by mythical creatures. This episode showcased the contestants’ creativity and artistic skills, as they transformed their models into fantastical creatures such as mermaids, fairies, and werewolves.

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