Influencer Marketing Zahlen

Introduction

Influencer marketing is a rapidly growing industry that has seen significant growth in recent years. As more and more businesses shift their focus to social media platforms as a means of reaching their target audience, influencer marketing has emerged as a highly effective way to promote products and services. This article will delve into some of the most important influencer marketing zahlen, or statistics, that highlight the impact of influencer marketing on businesses and the wider economy.

The global influencer marketing

The global influencer marketing industry is projected to be worth $13.8 billion by 2021. This impressive figure demonstrates just how much companies are investing in influencer marketing campaigns. It is a sign of the industry’s success and the effectiveness of influencer marketing strategies. With influencer marketing campaigns producing an average return on investment (ROI) of $5.20 for every dollar spent, businesses are finding that influencer marketing is a highly profitable way to advertise their products.

Excellent way to increase brand awareness

In addition to the financial benefits, influencer marketing is also an excellent way to increase brand awareness. In a survey conducted by Influencer Marketing Hub, 69% of marketers stated that their primary goal for influencer marketing was to increase brand awareness. This is because influencers have large followings of engaged followers who trust their opinions and recommendations. By partnering with influencers, businesses can tap into these engaged audiences and introduce their brand to a wider group of potential customers.

Primary channels for influencer marketing

Social media platforms are the primary channels for influencer marketing. Instagram is the most popular platform for influencer marketing campaigns, with 79% of businesses using the platform for influencer marketing purposes. This is followed by YouTube (46%), Facebook (43%), and Twitter (15%). This is likely due to the visual nature of Instagram and the high engagement rates that influencers can achieve on the platform. The rise of TikTok has also seen an increase in influencer marketing campaigns with many businesses targeting younger audiences.

Significant benefits of influencer marketing

One of the most significant benefits of influencer marketing is the ability to reach niche audiences. Influencers have built their followings around specific niches, such as beauty, fashion, or fitness. By partnering with influencers in these niches, businesses can reach highly targeted audiences that are more likely to be interested in their products. In a survey conducted by SocialPubli, 71% of marketers stated that influencer marketing helps them reach a more targeted audience.

Micro-influencers are also becoming increasingly popular in influencer marketing campaigns. Micro-influencers are influencers with a smaller following (typically between 1,000 and 100,000 followers).