Influencer Marketing Resume Examples

Influencer Marketing Resume Examples

In today’s digital age, influencer marketing has become a powerful tool for businesses to reach their target audience. An influencer is a person with a large social media following who can influence their followers’ opinions and behaviors. These influencers are often used by companies to promote their products and services through sponsored posts or collaborations. As a result, influencer marketing has become a viable career path for many individuals. In this article, we will take a look at some influencer marketing resume examples and provide tips on how to create an effective resume.

Influencer Marketing Resume Examples:

Influencer Marketing Resume Examples: Emma Johnson

1. Emma Johnson is a personal finance influencer with over 100,000 followers on Instagram. She has worked with numerous brands in the finance industry, such as Chase and TurboTax. Here is an example of her influencer marketing resume:
Objective: To leverage my social media presence and personal finance expertise to collaborate with brands in the finance industry and promote their products/services.

Experience:

Collaborated with Chase to create a sponsored post on the benefits of using their credit card for cashback rewards
Worked with TurboTax to promote their tax-filing software to my followers through a sponsored post
Conducted a Q&A session with my followers on personal finance tips and advice

Skills:

Strong social media presence with over 100,000 Instagram followers
Expertise in personal finance, including budgeting, investing, and saving
Creative content creation skills, including photography and videography

Influencer Marketing Resume Examples: Brian Kelly

2. Brian Kelly, also known as “The Points Guy,” is an influencer in the travel industry. He has over 600,000 followers on Instagram and has worked with various brands in the travel and hospitality industry, such as Marriott and American Airlines. Here is an example of his influencer marketing resume:
Objective: To use my travel expertise and social media presence to partner with brands in the travel and hospitality industry and create engaging content for their audiences.

Experience:

Collaborated with Marriott to promote their loyalty program through a sponsored post and Instagram Stories
Partnered with American Airlines to create a video series showcasing their in-flight experience and destinations
Hosted a Q&A session on Instagram answering questions about travel rewards and loyalty programs

Skills:

Large social media following with over 600,000 Instagram followers
Expertise in the travel industry, including airline and hotel loyalty programs and credit card rewards
Strong video production skills, including filming, editing, and storytelling

Tips for Creating an Effective Influencer Marketing Resume:

Highlight Your Social Media Presence

1. Your social media following is the most critical aspect of your influencer marketing resume. Highlight your follower count and engagement rates to showcase your influence and reach. You can also provide links to your social media accounts to make it easy for potential employers to find and review your content.

Showcase Your Expertise

2. As an influencer, you likely have a specific niche or area of expertise. Showcase your knowledge and skills in your resume to demonstrate your value to potential partners. This can include your knowledge of a particular industry or your creative skills, such as photography or videography.

Provide Examples of Your Work

3. In addition to highlighting your social media presence and expertise, provide examples of your work in your resume. This can include links to sponsored posts, collaborations with brands, or other content that showcases your skills and creativity.

Be Professional

4. Although influencer marketing may seem like a casual industry, it’s essential to maintain a professional tone in your resume. Use a professional font and format, and proofread your resume carefully to ensure there are no spelling or grammar errors.
In conclusion, influencer marketing has become a viable career path for many individuals, and a well-crafted influencer marketing resume can help you stand out in a competitive field.