Brands that Use Influencer Marketing

Influencer Marketing: How Brands Use it?

In today’s digital age, influencer marketing has become one of the most effective ways for brands to connect with their target audience. By partnering with popular social media influencers, brands can leverage the influencers’ influence and credibility to reach their target audience and build brand awareness. In this article, we’ll take a closer look at some of the top brands that are using influencer marketing to their advantage.

1. Nike

Nike is one of the biggest sportswear brands in the world, and they’ve been using influencer marketing to connect with their target audience for years. It partnered with a wide range of athletes and fitness influencers, including LeBron James, Serena Williams, and Cristiano Ronaldo.

One of its most successful influencer campaigns was its partnership with Colin Kaepernick, the former NFL player who sparked controversy by kneeling during the national anthem to protest police brutality. Nike’s “Believe in something. Even if it means sacrificing everything” campaign, featuring Kaepernick, went viral and helped to cement Nike’s status as a brand that stands for social justice and activism.

2. Glossier

Glossier is a beauty brand that has taken the world by storm in recent years. They’ve built their brand around the concept of “skin first, makeup second,” and their focus on natural, minimalist beauty has resonated with millennials and Gen Z.

Glossier has used influencer marketing to great effect, partnering with a wide range of beauty influencers and celebrities. Some of their most successful influencer campaigns have been with Emily Weiss, the founder of Glossier, and Emma Chamberlain, a popular YouTuber and social media influencer.

3. Airbnb

Airbnb has disrupted the hospitality industry by offering travelers a more affordable and personalized alternative to traditional hotels. One of the ways that Airbnb has built its brand is through influencer marketing.

Airbnb has partnered with a wide range of travel influencers and content creators. The goal is to showcase the unique experiences that travelers can have when they stay in an Airbnb. They’ve also used influencer marketing to promote their “Experiences” program, which offers travelers the chance to book unique, curated experiences led by local experts.

4. Fenty Beauty

Fenty Beauty is a cosmetics brand that was launched by Rihanna in 2017. The brand has been praised for its inclusive range of foundation shades, which cater to a wide range of skin tones.
Fenty Beauty has used influencer marketing to build its brand and connect with its target audience. Rihanna herself has served as a powerful influencer for the brand. They also partnered with a range of beauty influencers and celebrities, including Jackie Aina, Halsey, and James Charles.

5. Fashion Nova

Fashion Nova is a fast fashion brand that has become incredibly popular in recent years, thanks in large part to its social media presence. The brand has used influencer marketing to great effect, partnering with a wide range of social media influencers. These influencers include Kylie Jenner, Cardi B, and Amber Rose.

Its influencer partnerships have helped to establish the brand as a go-to destination for trendy, affordable fashion. Their influencer campaigns often feature Instagram photos and videos showcasing the brand’s clothing.  These are shared by both the influencers and their followers.

6. H&M

H&M is a global fashion brand that has been using influencer marketing to connect with its target audience for years. It partnered with a wide range of fashion influencers and celebrities, including Beyonc, David Beckham, and Gigi Hadid.

One of this brand’s most successful influencer campaigns was its collaboration with Balmain, a luxury fashion brand. The H&M x Balmain collection was promoted heavily on social media. Both H&M and Balmain tapped into their networks of influencers to generate buzz and excitement around the launch.