Best Influencer Marketing Campaigns 2021

Best Influencer Marketing Campaigns 2021

Influencer marketing has become an increasingly popular method for brands to reach their target audience in recent years, and 2021 has seen some truly outstanding campaigns. From social media challenges to celebrity endorsements, brands are finding innovative ways to engage with consumers and increase brand awareness. In this article, we will take a closer look at some of the best influencer marketing campaigns of 2021.

1. Chipotle x Shawn Mendes

In March 2021, Chipotle partnered with Canadian pop star Shawn Mendes for a social media challenge. The #GuacDance challenge encouraged users to post a video of themselves doing a dance to Mendes’ new song, “Don’t Wait Up,” with the chance to win a year’s supply of Chipotle. The campaign was a huge success, with over one million video submissions and more than 430 million views on TikTok alone. The partnership helped Chipotle reach a younger audience and boost sales, with the brand reporting a 17.1% increase in revenue in Q1 2021.

2. Nike x Naomi Osaka

In May 2021, Nike announced a long-term partnership with tennis star Naomi Osaka. The collaboration includes a clothing line inspired by Osaka’s Japanese heritage, as well as a commitment to support social justice causes. The campaign aligns with Osaka’s reputation as a vocal advocate for racial equality and mental health awareness and highlights Nike’s commitment to diversity and inclusion. The partnership has been well-received by fans, with the clothing line selling out within hours of its release.

3. Fenty Beauty x Ayesha Curry

In February 2021, Fenty Beauty launched a campaign featuring cookbook author and TV personality Ayesha Curry. The campaign focused on Fenty Beauty’s new mascara and featured Curry sharing her beauty routine and tips for looking camera-ready. The partnership helped Fenty Beauty tap into Curry’s loyal fanbase and reach a wider audience. The campaign was a success, with Fenty Beauty reporting a significant increase in sales.

4. McDonald’s x Travis Scott

In September 2020, McDonald’s partnered with rapper Travis Scott for a limited-time meal deal. The campaign featured Scott’s favorite meal at McDonald’s a Quarter Pounder with cheese, bacon, and lettuce, with fries and a Sprite, and included merchandise such as t-shirts and hoodies. The partnership was a huge success, with McDonald’s reporting a boost in sales and a surge in social media engagement. The campaign also helped McDonald’s reach a younger demographic and boost brand awareness.

5. Samsung x BTS

In January 2021, Samsung announced a collaboration with K-pop group BTS. The partnership included a limited-edition BTS version of the Samsung Galaxy S20+ and exclusive BTS content on Samsung devices. The campaign was a huge success, with Samsung reporting a 47% increase in brand preference among BTS fans. The partnership helped Samsung reach a younger audience and increase sales. They did this with the limited-edition phone selling out within minutes of its release.

Conclusion

In conclusion, these five campaigns demonstrate the power of influencer marketing to reach new audiences and increase brand awareness. By partnering with celebrities and influencers who align with their values and target demographic, brands can create engaging campaigns that resonate with consumers. As influencer marketing continues to grow in popularity, we can expect to see more innovative campaigns in the years to come.