20 Surprising Influencer Marketing Statistics

20 Surprising Influencer Marketing Statistics

Influencer marketing has become an integral part of marketing strategies for many businesses. By collaborating with influencers, brands can reach their target audience more effectively and build brand awareness. But just how effective is influencer marketing? Let’s take a look at 20 surprising influencer marketing statistics.

89% of marketers say that the ROI from influencer marketing is comparable to or better than other marketing channels.

1. This statistic comes from a study by Linqia, which surveyed 181 marketers in the US. It shows that influencer marketing can be a valuable investment for businesses.

92% of consumers trust recommendations from influencers more than traditional advertising.

2. According to a survey by MuseFind, consumers are more likely to trust influencers they follow on social media than traditional ads they see on TV or in print.

Influencer marketing is expected to be worth $15 billion by 2022.

3. This estimate comes from Business Insider Intelligence. It shows that influencer marketing is a growing industry with significant potential for businesses.

63% of marketers increased their influencer marketing budgets in 2021.

4. A survey by Influencer Marketing Hub found that the majority of marketers are investing more in influencer marketing this year, indicating its growing importance.

The average engagement rate for influencer posts on Instagram is 3.86%.

5. This statistic comes from Hopper HQ’s Instagram Rich List 2021. It shows that influencers can generate significant engagement on the platform.

57% of consumers have made a purchase based on an influencer’s recommendation.

6. According to a survey by Rakuten, more than half of consumers have bought a product or service after seeing it recommended by an influencer they follow.

80% of marketers say that influencer marketing is effective for raising brand awareness.

7. This statistic comes from a survey by Influencer Marketing Hub. It shows that influencer marketing can be an effective way to reach new audiences and build brand recognition.

43% of consumers want to see more video content from influencers.

8. According to a survey by HubSpot, video content is highly desirable among consumers, and brands should consider partnering with influencers who create video content.

78% of marketers say that determining ROI for influencer marketing is a top challenge.

9. A survey by Influencer Marketing Hub found that measuring the ROI of influencer marketing is a significant challenge for many marketers.
82% of consumers are likely to follow a recommendation made by an influencer they follow.

10. According to a survey by Rakuten, most consumers are likely to take action based on an influencer’s recommendation, indicating the power of influencer marketing.

40% of millennials say that they’ve purchased something after seeing it on Instagram.

11. This statistic comes from a survey by YPulse. It shows that Instagram is a powerful platform for influencer marketing, especially among younger consumers.

Influencer marketing campaigns generate an average of $6.50 in earned media value for every dollar spent.

12. This statistic comes from a study by Influencer Marketing Hub. It shows that influencer marketing can be a cost-effective way to reach new audiences and generate buzz around a brand.

60% of consumers have discovered a new brand or product through an influencer.

13. According to a survey by Rakuten, influencers are a valuable source of information for consumers looking to discover new brands and products.

87% of influencers prefer to work with brands that allow creative freedom.

14. A survey by Linqia found that most influencers prefer to have creative control over the content they create for brands.

The average cost of an influencer marketing campaign is $25,000 to $50,000 per brand per quarter.

15. This statistic comes from a survey by Influencer Marketing Hub.