10 Best Influencer Marketing Campaigns in 2021

Influencer marketing is a powerful tool for brands looking to reach new audiences and build trust with consumers. In 2021, influencer marketing has continued to evolve, with brands exploring new ways to engage with influencers and create compelling campaigns that resonate with their target audience. Get to know the 10 best influencer marketing campaigns in 2021.

Here are the 10 best influencer marketing campaigns in 2021:

1. McDonald’s x BTS

In May 2021, McDonald’s collaborated with the K-pop group BTS to launch the “BTS Meal.” The meal featured popular items from McDonald’s menus around the world and was a huge success, with many locations selling out within hours. The campaign spread through social media posts by BTS members and other influencers, as well as a special McDonald’s-themed merch line.

2. Fenty Beauty x Ayesha Curry

Fenty Beauty partnered with Ayesha Curry, a chef, and influencer with over 8 million Instagram followers, to launch a new line of skincare products in July 2021. The campaign was successful through Instagram posts, stories, and reels, as well as a virtual launch event. The partnership was a great fit, as both brands are focused on empowering women and celebrating diversity.

3. Olay x Lilly Singh

In March 2021, Olay partnered with Lilly Singh, a popular YouTuber and late-night talk show host, to promote their new skincare products. The campaign included a series of videos featuring Singh trying out the products and sharing her thoughts with her audience. The partnership was successful in reaching a younger audience and generating buzz around the new product line.

4. Maybelline x NikkieTutorials

Maybelline partnered with Nikkie de Jager, also known as NikkieTutorials, a popular beauty influencer with over 14 million subscribers on YouTube, to launch a new mascara in February 2021. The campaign was promoted through a series of videos and social media posts by de Jager, as well as a TikTok challenge encouraging fans to show off their own mascara looks.

5. Ford x Bella Hadid

Ford partnered with model Bella Hadid to launch the new Mustang Mach-E electric vehicle in February 2021. The campaign was a series of social media posts and a video series featuring Hadid driving the car and talking about its features. The partnership was successful in reaching a younger audience and generating excitement around the new electric vehicle.

6. Bumble x Serena Williams

Bumble partnered with tennis star Serena Williams to launch a new campaign in March 2021. The campaign, called “The Ball is in Her Court,” was focused on empowering women and promoting gender equality. Williams promoted the campaign through social media posts and a virtual event, and the partnership was successful in reaching a wide audience and generating buzz around the brand.

7. Calvin Klein x Kendall Jenner

Calvin Klein partnered with model and influencer Kendall Jenner to launch a new underwear line in February 2021. The campaign was a series of photos and videos featuring Jenner and other models wearing the new underwear. The partnership was successful in reaching a younger audience and generating buzz around the new product line.

8. Dove x Lizzo

Dove partnered with singer and body positivity advocate Lizzo to launch a new campaign in March 2021. The campaign, called “The Selfie Talk,” was focused on promoting self-confidence and positive body image. Lizzo promoted the campaign through social media posts and a video series featuring conversations with young people about body image and self-esteem.

9. Amazon x Simone Biles

Amazon partnered with Olympic gymnast Simone Biles to launch a new campaign in April 2021. The campaign, called “Built With Biles,” was about promoting Amazon’s new line of fitness products. Biles promoted the campaign through social media posts and a virtual event

In 2021, the influencer marketing landscape was shaped by unforgettable campaigns that leveraged creativity and authenticity. Moreover, these top 10 campaigns stood out for their innovative approaches and the strong connections they forged with audiences. From micro-influencers to big names, each campaign made a lasting impact. In conclusion, the success of these campaigns highlights the importance of leveraging influencers for brand visibility and engagement.