An Aussie Fitness Influencer
Fitness influencers have become an integral part of the health and fitness industry, and Australia has no shortage of inspiring and dedicated fitness enthusiasts. Among these fitness influencers, there are some who stand out for their unique approach, their inspiring stories, and their dedication to helping others achieve their fitness goals. In this article, we will take a closer look at an Aussie fitness influencer who has made a name for herself in the industry.
Kayla Itsines- an Australian fitness influencer
Kayla Itsines is an Australian fitness influencer, entrepreneur, and author who has gained a huge following on social media. She is the founder of the Bikini Body Training Company, which has grown into a global fitness empire. Kayla has transformed the lives of millions of women around the world through her fitness programs, which are designed to help women achieve a healthy and active lifestyle.
Kayla’s journey to becoming a fitness influencer began in Adelaide, South Australia. She was born on May 21, 1991, and grew up in a Greek-Australian family. Kayla was always interested in sports and fitness, and she was a competitive athlete in her teenage years. However, her interest in fitness became more serious after she completed her personal training certification.
In 2008, Kayla started working at a women’s gym in Adelaide. It was there that she noticed that many of the women who came to the gym were looking for ways to lose weight and get in shape but were not seeing the results they wanted. Kayla saw an opportunity to help these women and decided to create a fitness program that would help them achieve their goals.
Bikini Body Guide (BBG)
Kayla’s fitness program, which she called the Bikini Body Guide (BBG), became an instant hit. The program consisted of a series of workouts that could be done at home or in the gym, along with a nutrition guide that emphasized healthy eating. The program was designed to be challenging but achievable, and it quickly gained a following on social media.
Kayla’s success with the BBG led her to create her own fitness empire. She started the Bikini Body Training Company and began selling her program and merchandise online. Kayla’s empire grew rapidly, and she now has millions of followers on social media.
Impact
Kayla’s success as a fitness influencer has not only been due to her expertise in fitness and nutrition but also her relatable personality. The world knows Kayla for being down-to-earth and approachable and for sharing her own struggles with body image and self-confidence. Her honesty and vulnerability have made her relatable to women around the world who are struggling with similar issues.
Kayla has also been a pioneer in the use of social media as a platform for fitness. She was one of the first fitness influencers to use Instagram to share her workouts and connect with her followers. Today, she has over 12 million followers on Instagram, and her fans used her hashtag #BBG over 8 million times.
Kayla’s impact on the fitness industry has been significant. She has shown that fitness can be accessible to everyone, regardless of their age, fitness level, or location. Women around the world used her programs, and her fitness community has become a source of support and encouragement for many.
Success and Controversy
Kayla’s success has also led to her being recognized as a leader in the fitness industry. She featured in numerous publications, including Women’s Health and Shape. She appeared on television shows like Good Morning America and The Today Show. In 2016, Forbes named her one of the top fitness influencers in the world.
Kayla’s success has not been without controversy, however. Some have criticized her for promoting unrealistic body standards, and others have accused her of promoting diet culture. Kayla responded to these criticisms and emphasized the importance of healthy habits and balance and created programs that are designed to help.

Unlock your online potential with the 5-day Boost Your Followers Challenge. Learn proven strategies to master social media and online influence in just 5 days!
